The Summer Fair Moscow 2010 – the summer formula of luxury has been unveiled.
On July 2 the organizers of The Millionaire Fair, the legendary exhibition of luxury, proudly presented the 2nd Moscow Summer Fair which managed to become within just one year the mandatory part of Moscow high-society calendar and proved to be one of the most significant and outstanding events of the past year.
By turn, the dear guests of the respectable Royal Bar were strongly astonished by the large scale and magnificence of The Summer Fair’s gala-opening ceremony!
In 2010 the organizers of The Summer Fair Moscow decided to make an accent on classical perception of luxury. The exhibitors carried the motto introduced by the organizers and presented the most exclusive goods and services that had already become classics of luxury industry.
Only on July 2-4 on the Summer Fair Moscow you had a unique chance to see and buy marvelous jewelry, to take the seat at the wheel of the legendary Weisman and Ferrari cars, behold the power and might of Porsche motors and pick fine lingerie and accessories from the latest collection by Estel Adoni.
The finest and most outstanding place at The Summer Fair was the luxurious lounge of Sobranie Tobacco House which traditionally supports the brightest high life events in Moscow. Exactly here, right in front of the main stage the most distinguished guests of The Summer Fair were enjoying the show at the shining tables.
The best view on the river with the accompaniment of a piano and sax, tasting of the new Sobranie cigarette range and the unique experience of the new light-painting photo technology – that was the exceptional entertainment for the demanding audience.
The best view of the river, charming sounds of piano and saxophone, tasting of the new line of Sobranie cigarettes and experiments with the original technique of drawing with light on photos – that was quite a leisure for the demanding guests.
Any woman that visited The Summer Fair during three days of the exhibition could feel gorgeous and desirable with the help of cosmetics by the legendary Estee Lauder. All the female guests of Estee Lauder stand were turned into goddesses with great suntan and seducing makeup by the Bronze Goddess and by the novelty from the same legendary cosmetics house – the refreshing fragrance of Pleasures! collection by the And of course no luxury exhibition can be imagined without luxury brands of housewares: “Porcelain House” presented the incredible collection of the finest tableware, while the “Cesarstone” company stand offered solutions on not designing a kitchen but on bringing to life your most exclusive wishes. The cosmetics brand of Giorgio Armani presented the know-how of visage art: the toners with unique texture and the patent Micro-fil™ formula, along with the perfumery line of LES EAUX light perfumes, the PRIVE line of exclusive scents and the whole empire of aromas by Armani are awaiting you at The Summer Fair Moscow as well! The perfect present for the parents was prepared by the stand Bonne International company where anyone could hire an English governess and thus reestablish the centuries-old tradition of the Russian aristocracy and foster in their child the eagerness to education, good manners and the foreign language skills. The Equilibris medical center’s stand was at service of those who cared for their health; the true masters of the profession helped visitors to achieve the long-desired healthy balance and remain in that state as long as possible. As for the genuine method of thermo-treatment inside a cedar barrel, it attracted sincere curiosity of many guests, and some of them were absolutely going to visit Equilibris after The Summer Fair Moscow!
On The Summer Fair Moscow BORK presented a novelty from its collection of home appliances to guests and participants of the exhibition, and held the unique workshop that featured the famous chef Nicolo Canuti. During three days of The Summer Fair the guests could see buy themselves that BORK drastically changes the stereotypes of home cooking.
On the luxury high-society event BORK also presented its unique premium juicer S801, the only one of such class on the Russian Market, with which you can make not only fresh juices but smoothies as well.
The gala-opening ceremony of the 2nd Moscow Summer Fair truly astonished the guests and celebrities that gathered on the grounds of respectable Royal Bar with its scale and magnificence! Long before The Summer Fair began all the high-society of Moscow had been discussing the upcoming summer exhibition. For many it became the true sensation of the society calendar.
The gala night of The Summer Fair Moscow 2010 was held under “The Classic 2010” motto, and became the starting point for the finest social events not only in the Royal Bar, but also in the chain of high profile summer projects. “The Classic 2010” - all the best, expensive and chic at the moment, everything you consider “classics” of the top style and good taste – you enjoyed that all only on July 2 at the opening of The Summer Fair 2010.
Only in the gala opening night of The Summer Fair Moscow 2010 you were treated with the welcome cocktail served by the best barmen and sommelier of Heriard. Only for you on July 2nd two Heriard bars were open to serve you best drinks, and luxurious presents from the legendary gourmet house were prepared for you.
The gala opening ceremony of the second summer luxury exhibition was preluded by the show of the gorgeous Estel Adoni brand that featured magnificent lingerie and swimming suits of Fall-Winter 2010 season by the world best brands.
The Estel Adoni show was held in tandem with X.O. men undergarment shops that presented the concept of distinguished taste and absolute emancipation. Only at the gala-night you could see about 30 world renowned brands of men undergarment and home wear including Emporio Armani, John Richmond, Gianfranko Ferre, Bikkembergs, Replay, Olaf Benz, Bruno Banani, Julipet, John Galliano, D&G, Byblos, Guess, Roberto Cavalli, Dior.
The fashion parade of lingerie and swimming suits by Estel Adoni and X.O. indeed became the zest of The Summer Fair gala-opening and one of the most notable events in the city molten by summer heat.
The most renowned and respectable, the most welcomed and popular celebrities of the Russian show business once again gathered as the most anticipated guests of The Summer Fair opening ceremony and the legendary “One Hundred Most Invited” party. In past years the nominees and the organizers’ “Oscar” winners were: Svetlana Metkina, Ksenia Sobchak, Alexey Garber, Janna Friske, Andrey Malakhov, sisters Janna Volkova and Diana Dement’eva, Nadya Skazka, Ksenia Marchenkova, Maria Kiseleva, Timur Batrutdinov, Archie, Anna Sedokova, Lena Lenskaya and others.
It’s worth mentioning that this year the organizers changed the usual format of the party and chose the best high-society persons of the year based on the authorized jury opinion in the nomination “High-Society Person of the Year”. Alexander Zhulin was proclaimed the winner.
Olesya Sudzilovskaya became the winner of the special “Golden Goddess” nomination by Estee Lauder cosmetics brand.
The ode to the opening of “The Classics 2010” was performed by the special guest of the exhibition, the legendary Italian tenor Alessandro Safina. The charismatic with a charming smile won the hearts of millions of his admirers all around the world - including the guests of The Summer Fair Moscow. Only that summer night you could enjoy the world-wide renowned hit “Luna” sung by Alessandro Saffina and could witness his flawless musical performance. The night of classic luxury and magnificent musical feast was the precious present from Alessandro Safina to all the guests of The Summer Fair Moscow 2010 opening ceremony.
That night in Royal Bar among the nominees of the “One Hundred Most Invited” party and the admirers of Alessandro Safina performance were spotted: Dmitry Dibrov with his spouse Polina, Leysan Utyasheva, Konstantin Anricopulos, Nadya Skazka, Dmitry Ashman, David Yakobashvilli, Archie, Julia Dalakian, Nikita, the performer of “Digi Digi” hit song Inusa Dawuda, Anton Khrekov, Nikas Safronov, Daniil Fedorov, Darya Subbotina, Lada Dance, Andrey Razygraev, Alexander Shul’gin, Sergey Kolushev, Vladimir Vinokur and many others.
All night long the organizers of The Summer Fair 2010 along with the sponsor of “The Classics 2010” gala opening ceremony Sobranie tobacco house were creating the festive atmosphere of luxurious banquet by the best traditions of the Old World. Magnificent dresses of ladies, adorable suits of the hosts by Pal Zileri, the scent of Sobranie cigarettes, splendid conclusion of the night on Maldivian sand accompanied by the new formula of dance music performed by SoundSphere project – this will be your memories of the summer brought to you by The Summer Fair Moscow 2010! We grant you the amazing celebration of luxury and are glad to greet you on the second Moscow summer luxury exhibition!
The second day of The Summer Fair was no less anticipated than the gala opening ceremony that was held the night before. The rich entertainment program of the second day had been long-discussed by the media and became a real gift not only for exhibition visitors but also for many admirers of French fashion, cinema, gourmet and the lifestyle of C?te d'Azur on the whole.
Only on July 3 the organizers of the summer exhibition presented you the day of “Paris – Moscow: Delicacies”.
The day motto had been chosen not accidentally chosen by the organizers of The Summer Fair: the 2010 is officially proclaimed The Year of France in Russia. That’s why The Summer Fair Moscow 2010 arranged the second day of the exhibition as a tribute to our love to amazing France and its precious “delicacies”, to our admiration and respect to our mutual history and cultural traditions.
But we shall get back to France a bit later, because a real surprise awaited the guests of the exhibition in the very beginning of the second day: for the second year in a row the stage of The Summer Fair was picked as the unquestionably ideal place for holding the final of the national “Galla Dance” competition of wedding dances. The final of that unique competition held among the newlyweds from all over the Russia ultimately took place under the main tent of the exhibition. The contestants were evaluated by the most celebrated jury and the trainers of the dancing schools network.
The perfect start for discussing the world of fashion was given by the fashion shows performed by the leading designers of RFW. This time “The Best of RFW” programme was presented by MARIA RYBAL’CHENKO and ANNA MIMINOSHVILI.
The workshop held by Alexander Vasiliev - the historian of fashion, the connoisseur of France, luxury and style and the perfect narrator – became the great culmination and the obvious headliner of the day. Besides the long-anticipated lecture by the guru the programme of the day featured all the “delicacies” of France: the legendary trademarks and cult brands, excursuses to the marvelous world of French fashion houses, the visage workshops by the best cosmetics and perfumes makers, the guide to the best French restaurants and shopping in Paris, sampling of cheeses and wines, the best estates, hotels and vineyards and, of course, fashion parades. Only on The Summer Fair Moscow 2010 you had a chance to witness the mystery France!
The perfect conclusion of the second exhibition day was the legendary French cinema show. Thus ended the second day of the exhibition, gently embraced by the world of brilliant masterpieces devoted to France that revealed the spirit of French movie legends.
The final day of The Summer Fair Moscow 2010 was wholly dedicated to the masculine part of the humanity and was held under the “Toys for boys” motto. Only on July 4 on the grounds of The Summer Fair you could see only respectable toys for respectable men and try to share their hobby.
A perfect start for the perfectly hot day was given by the “Beauty of Sailing” refatta held by Academy of Captains together with the organizers of The Summer Fair Moscow. On July 4th the most magnificent models from modeling agencies directed by professional yachtsmen of “Synergy”, the most renowned Russian sailing team, engaged in the real race on the water highway of Royal Bar.
The central event of the day was the final of “The Summer Fair Moscow 2010’ Rally” during witch 100 supercars and old-timers took off in Royal Bar and proceeded on their way through the central streets of Moscow accompanied by magnificent lady navigators. By the end of the day the main stage of The Summer Fair welcomed the grand ceremony of the awarding of winners and challengers. Only that day you had a chance to witness the astonishing parade of motor brands performed by Aston Martin, Wiesmann, Ferrari, Porsche, Spyker, Noble, Lamborghini, MB SLR McLaren, Viper and many others. PokerStars.net, the most famous online poker site, became the partner of the concluding day of The Summer Fair Moscow and brought special gambling excitement to «The Summer Fair Supercars Challenge». The winners of the race received excellent prizes from the world renowned PokerStars project, and the admirers of the adrenaline and high bets got a perfect opportunity to feel themselves true poker stars!
During three days of the Summer Fair the organizers of the summer luxury exhibition had been embracing all the guests and partners with the atmosphere of the true summer feast and the feeling of involvement into the world of magnificence and unforgettable joy. We want to thank all our partners and sponsors for their invaluable support and their help in organizing of those three luxurious days: Sobranie tobacco house – for help with holding of the gala opening ceremony, Trussardi and Pal Zileri chic brands – for magically beautiful shows and providing costumes for the hosts of the gala opening, Estee Lauder cosmetics – for the professional makeup and brilliant cosmetics novelties presented at The Summer Fair. And of course we thank you, the guests of the second summer exhibition of luxury, for you coped with the recession together with us and help us to be on modern lines – and sometimes look back to the classic concepts of beauty and luxury.
We hope that three days that you spent with us in the Royal Bar made good memories! We’re looking forward to see you in a year on The Summer Fair 2011!
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